Your visitors have different context. Some have come for research, others are spending time just window shopping. And then there are those who approach end of your normal sales cycle and might leave. Engage with these segments with targeted message while they are still browsing your site.
Your customers are not the same. Some of them have done one purchase, others like to buy high-end products and then there are those who come back regularly. Treat each of them with personal message.
It is nice to know about unique visitors and how many times they have been to your store. But the real value is in insights about whole journey. At Reach.ly we are looking at sales cycles and uncover bigger picture about way your customers find your site, how much they accomplish and where you lose them.
At Reach.ly we have analyzed thousands of visits and built system to recognize various contexts of a visit. As a result we know how many of customers are here to buy, who are just surfing around or doing research.
Questions, suggestions or feedback? Please contact us!
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